Thursday, September 8, 2011

Various Types of Videos

We have been talking about the various types of music videos made and have learnt that there is three main types of music videos.

The Narrative Video
Suited to most genres of music. Narrative videos rarely have anything to do with the subject of the song.
Are figurative rather than a literal version of the song. 
Usually adopt something unique, for instance Coldplay's 'The Scientist' told a story backwards or A-Ha's 'Take On Me' told through a story in a moving comic book.

The Performance Video
Performance videos are usually made by pop or rock bands. A performance video is where the focus is on the performers either as a group or solo artists or even as a dance routine with backing dancers.
Performance videos are the most common as they are the easiest to make and don't require much planning.

The Abstract Video
Abstract videos are very deteached from the lyrics and meaning of the song, there is usually a series of random images or film made to fit the tempo of the music. Abstract videos fit the majority of music genres but particularly the less mainstream or 'abstract' genres.

All Music Videos All record labels require a certain amount of intimacy between the 'star/s' and the audience to creat a feeling of closeness and connection. This may be in the form of a close up of the 'star' looking into the camera as if they are looking at you the viewer.
Intertextuality is also very common amongst music videos with them referencing other forms of media, other music videos and parodying real life. Now that I have an understanding into the various types of videos I know what to look for when researching. It will help be understand what they have done and why and I could also think about merging video types into each other.
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