Florence and the Machine Gig

On March the 15th I went to see Florence and the Machine in her first UK Arena tour. As I have previously researched her brand identity and website etc I thought it would be appropriate to take pictures at the gig and show how her brand identity from her first and second album was continued to her tour. I took pitures of the set and noticed how the set was art deco style boards made to look like windows with lights shining through the back changing the colours now and then. Like on her official website the lighting changed through a number of pastel colours continuing the brand identity of her second album and website. I also noticed when Florence performed songs from her first album 'Lungs' the projection onto the art deco window board changed to the image of lungs featured on her first album, the lungs also pulsed as if they were breathing. This was also a continuation of brand identity throughout her albums and websites. Below are the images to show how the set and lighting changed throughout the gig.

 The image below shows the lungs projected onto the windows, this is when Florence performed a song from her previous album 'Lungs'

Art deco design to add some variation

 Pastel colours

Last Lesson

In my last lesson I added another post to my blog on my website writing about the gig that 'Summer Thor' had done the previous night. I am trying to keep updates going on 'Summers' gig to make it look like she is updating her website regularly and interacting with the fans, giving them a sense of closeness with the artist. I have now changed the link to facebook from a link saying 'Official Facebook Page' to just the facebook logo. I think this works a lot better as it is a very well known logo and will catch your eye immediately. 

I now have to arrange a photo shoot with Stacey so I can add some more images to my gallery section of my website and also link in the track to the home page and also the video. I will be uploading the video as the very last thing I do out of all my coursework as I may make some changes right up to the deadline. I also have to finish the interior of my digi pack and try and get the two images to work together, if this doesnt work I will take another image and use the same editing effect for them, making it continuous and neat.

Artist Title

Today I have cut out the text I created on webeden for the font of my artists name and put it onto my digi pack. This will now be the font that is always used for Summer Thors name.

Text complete

I have now completed the text on the 'About' page. I took some inspiration from other sites when looking how to structure it and what information to contain. I am happy with the page so far although I may decide to change it at a later date knowing me but for now I shall leave it as it is. Below is a link the the page.
http://www.summerthor.webeden.co.uk/

Changes to Website

I have decided to remove the link to the social networking sites off my home page as the only well known link was facebook. I am going to try and find a way to just connect a link to facebook without having to use the other networking links along side it.

I am now going to have a look at other websites 'About' pages and see what kind of information they include on there as I would like to get the majority of the content written then I can edit around it.

Background and Social Networking

I have figured out how to change text and add images to my website, so far I have changed the title to the artists name and added the same image that is featured on the back of my digi pack onto my site as the background. At a later date I am going to try and make the images just a border around the edges of my page leaving the center black. I think this will give a simple yet effective look.
I have just set up a Twitter Account for my artist,and embedded a HTML onto the home page of my website so I the tweets appear not just on the artists Twitter account but also on the artist website. This will broaden the ways in which fans can connect with 'SummerThor' and give them a sense of closeness knowing what she is up to throughout her days.
Below is a print screen of the link on my home page, you can also see the changed background. These are only the first things I have done on my website so it's still pretty bare.