Tuesday, September 27, 2011
Questionnaire
I have now printed my quiestionnaire and annotatedlyrics off ready for my audience to fill out. I will upload the results as soon as I have them.
Monday, September 26, 2011
Friday, September 23, 2011
Song Choices
I have now made myself choose a Florence and the Machine song as I'm just going round in circles listening to songs and adding them to my list. Below is a list of songs that Florence hasn't released videos to yet.
Howl
Hurricane drunk
Bedroom hymns
Bird song
Blinding
I am going to annotate the lyrics to three shortlisted songs, write down my ideas for each song and then send them out to my audience to hopefully gain some audience feedback as to which would be best to choose.
Howl
Hurricane drunk
Bedroom hymns
Bird song
Blinding
I am going to annotate the lyrics to three shortlisted songs, write down my ideas for each song and then send them out to my audience to hopefully gain some audience feedback as to which would be best to choose.
Wednesday, September 21, 2011
Another Song and Video Idea
When Fountains of Wayne song ' Stacey's Mom' came on itunes a surge of ideas came to my head!
I think it would be hilarious to use my mum but in a fat suit as Stacy's mom, this would play on the fact that her mum is meant to be gorgeous and sexy. So basically make Stacy's mum as unattractive as possible!
This is just another random idea that I can play with.
I think it would be hilarious to use my mum but in a fat suit as Stacy's mom, this would play on the fact that her mum is meant to be gorgeous and sexy. So basically make Stacy's mum as unattractive as possible!
This is just another random idea that I can play with.
Song Ideas
Here are a few of my song ideas and already my fixation on doing a Florence and the Machine song has changed, I've begun to think more about what the song does to my imagination and how the video will look.
I'm really struggling with what genre to pick as I feel i have so good ideas for a range of songs.
Kate Nash - Merry Happy , Nicest Thing
Florence - Swimming
Adele - Turning Tables
Supergrass - Alright
The Streets - Fit But You Know It
For instance if I chose a love song, either Adele of Kate Nash I'd like to have the couple in a field being playful, hugging, kissing, the man swinging his lover around, basically a really happy feel. I'd have it with narrative and a performance element with the artist singing certain parts of the song.
If I chose to use a Florence song I'd set it out in a woodland using mainly performance style although I think this could get slightly boring so I would need to find other ways of sprucing it up, maybe adding some abstract elements to the video. I'd create a scene among the trees with lampshades and old sofas, maybe chandeliers and bird cages dotted around too.
If I were to choose a pop, song, say The Streets or Supergrass the video would be much more upbeat and humorous with more characters and a light heartened approach to it.
I think in the next few days I will research the various types of videos for each genre and see if any particular shots, effects, settings etc catch my eye and hopefully by the end of it I will have seen enough to know what I can do and what I think will look best which will then help me to decide which genre to pick.
I'm really struggling with what genre to pick as I feel i have so good ideas for a range of songs.
Kate Nash - Merry Happy , Nicest Thing
Florence - Swimming
Adele - Turning Tables
Supergrass - Alright
The Streets - Fit But You Know It
For instance if I chose a love song, either Adele of Kate Nash I'd like to have the couple in a field being playful, hugging, kissing, the man swinging his lover around, basically a really happy feel. I'd have it with narrative and a performance element with the artist singing certain parts of the song.
If I chose to use a Florence song I'd set it out in a woodland using mainly performance style although I think this could get slightly boring so I would need to find other ways of sprucing it up, maybe adding some abstract elements to the video. I'd create a scene among the trees with lampshades and old sofas, maybe chandeliers and bird cages dotted around too.
If I were to choose a pop, song, say The Streets or Supergrass the video would be much more upbeat and humorous with more characters and a light heartened approach to it.
I think in the next few days I will research the various types of videos for each genre and see if any particular shots, effects, settings etc catch my eye and hopefully by the end of it I will have seen enough to know what I can do and what I think will look best which will then help me to decide which genre to pick.
How Florence & the Machine and Coldplay Created Their Brand Identity
As I am struggling with the concept of brand identity I thought If I did some work on the one artist I can link brand identity with It might help me in the future when having to look at other artists/bands.
Florence and the Machine apart from being my all time favorite artist is the only performer I can really understand brand identity with.
It starts with her eccentric style which outlines her as being different and individual. Florence Welch automatically stands out from the crowd with her continuous array of amazing outfits and dazzling hair.
So after the public had established that Florence Welch was quirky and different she then reflected her amazing personality in her work. For instance songs like 'Dog Days Are Over' and 'Howl'. Instantly creating a brand identity.
http://www.songlyrics.com/florence-and-the-machine/howl-lyrics/
http://www.songlyrics.com/florence-and-the-machine/dog-days-are-over-lyrics/
A brand identity was created, that easily. Florence then went on to enhance this brand identity by duplicating her eccentric, individual style within her videos. I personally think 'Dog Days Are Over' and 'Rabbit Heart' really show the real Florence and how she was in the beginning, raw talent with no need for fancy effects, just a voice and a harp. This is a very interesting aspect to look at for me as I believe in a few of her last videos Florence became much more commercial and main stream which in my opinion betrayed her original brand identity. An example of this is when she re-released her 'Dog Days Are Over' video from 2008 in 2010 with a much more edited, full of effects video.
2008 Version
http://www.youtube.com/watch?v=PGrx6etMl0w
2010 Version
http://www.muzu.tv/gb/florencethemachine/dog-days-are-over-music-video/614170/
Although she kept her quirkiness about her throughout I feel she may have over done it. But thankfully in her most recent video release, 'What The Water Gave Me', although taking a mixture of performance and narrative styles on, it looked like a development in her brand identity, maybe a more mature version of what she already had.
http://www.muzu.tv/gb/florencethemachine/what-the-water-gave-me-music-video/1055212/
The album artwork for the Lungs album was very effective and really followed on from this individual style of Florence's I keep going on about. The forestry on the cover reflects both the 'Dog Days' and 'Rabbit Heart' videos as both were set in woodlands with splashes of colour present. Her clothing is of that similar to what she wears at gigs, on videos pretty much everywhere. It's flowing, unusual and eye catching, yet again prolonging her flamboyant brand identity.
The reverse of the 'Lungs' album shows labelled lungs with the song titles being numbered along with parts of the lung, conveying that each song is a part of the lung.
Florence and the Machines official website also hugely reflected her first album and the brand identity that came with that.
http://florenceandthemachine.net/index
The logos, the sound effects of the lungs breathing, the automated videos, every little detail linked to not just her album but her individuality and uniqueness. Merchandise sold on the site did the same. Looking at her website now there is links and merchandise for her second album 'Ceremonials' which is due to be released at the end of October. This is now merging her more mature, sophisticated brand identity of her second album in with her past brand identity. There is also an updated official site based around the second album. http://florenceandthemachine.net/
Overall Florence and the Machine created an individual, amazing brand identity that no one else could and they have linked their brand identity from Florence herself, to her music, to her videos, to her fashion, to her web pages, to her interviews, to her album artwork and right down to her microphone stand.
Coldplay
Florence and the Machine apart from being my all time favorite artist is the only performer I can really understand brand identity with.
It starts with her eccentric style which outlines her as being different and individual. Florence Welch automatically stands out from the crowd with her continuous array of amazing outfits and dazzling hair.
So after the public had established that Florence Welch was quirky and different she then reflected her amazing personality in her work. For instance songs like 'Dog Days Are Over' and 'Howl'. Instantly creating a brand identity.
http://www.songlyrics.com/florence-and-the-machine/howl-lyrics/
http://www.songlyrics.com/florence-and-the-machine/dog-days-are-over-lyrics/
A brand identity was created, that easily. Florence then went on to enhance this brand identity by duplicating her eccentric, individual style within her videos. I personally think 'Dog Days Are Over' and 'Rabbit Heart' really show the real Florence and how she was in the beginning, raw talent with no need for fancy effects, just a voice and a harp. This is a very interesting aspect to look at for me as I believe in a few of her last videos Florence became much more commercial and main stream which in my opinion betrayed her original brand identity. An example of this is when she re-released her 'Dog Days Are Over' video from 2008 in 2010 with a much more edited, full of effects video.
2008 Version
http://www.youtube.com/watch?v=PGrx6etMl0w
2010 Version
http://www.muzu.tv/gb/florencethemachine/dog-days-are-over-music-video/614170/
Although she kept her quirkiness about her throughout I feel she may have over done it. But thankfully in her most recent video release, 'What The Water Gave Me', although taking a mixture of performance and narrative styles on, it looked like a development in her brand identity, maybe a more mature version of what she already had.
http://www.muzu.tv/gb/florencethemachine/what-the-water-gave-me-music-video/1055212/
The album artwork for the Lungs album was very effective and really followed on from this individual style of Florence's I keep going on about. The forestry on the cover reflects both the 'Dog Days' and 'Rabbit Heart' videos as both were set in woodlands with splashes of colour present. Her clothing is of that similar to what she wears at gigs, on videos pretty much everywhere. It's flowing, unusual and eye catching, yet again prolonging her flamboyant brand identity.
The reverse of the 'Lungs' album shows labelled lungs with the song titles being numbered along with parts of the lung, conveying that each song is a part of the lung.
Florence and the Machines official website also hugely reflected her first album and the brand identity that came with that.
http://florenceandthemachine.net/index
The logos, the sound effects of the lungs breathing, the automated videos, every little detail linked to not just her album but her individuality and uniqueness. Merchandise sold on the site did the same. Looking at her website now there is links and merchandise for her second album 'Ceremonials' which is due to be released at the end of October. This is now merging her more mature, sophisticated brand identity of her second album in with her past brand identity. There is also an updated official site based around the second album. http://florenceandthemachine.net/
Overall Florence and the Machine created an individual, amazing brand identity that no one else could and they have linked their brand identity from Florence herself, to her music, to her videos, to her fashion, to her web pages, to her interviews, to her album artwork and right down to her microphone stand.
Coldplay
Coldplay have also show cohesion between their latest album, their website and their latest video release. Below is a link to their ‘Every Teardrop is a Waterfall’ video.
The video uses bright colours against a dull location which really makes them stand out. Also the words that are written on the walls are made to look like they are sketched/handwritten giving the video a street, upbeat and lively look. This ties in well with the official website. Below is the link.
As you can see the website and the video link really well keeping the street,urban and graffiti/handwritten styles up. The sub headings and links on the site are all in a handwritten style and also rather fluorescent and interesting.This really shows a good cohesion between the the video and website. Below is the link to the upcoming album.
As you can see, the front cover of the album 'Mylo Xyloto' continues the same themes/house styles as the 'Every teardrop is a waterfall' video and the official coldplay video. The front cover is bright and covered in graffiti and the back cover showing the letters 'M' and 'X' with the graffiti design inside them, almost like you are peering in and looking at the graffiti inside.
The video, website and album cover all link with a continuous brand identity showing the audience what this album is about. It gives the impression of a fun, lively and loud album.
Tuesday, September 20, 2011
Criteria for Assessment of Video
This is the criteria for assessment of our music video and what we have to work towards to gain maximum marks. When creating my music video I will use this criteria as a tick list so I can ensure I have everything in my video that will make it a success.
- Ability to construct and hold a steady shot when necessary
- Use a variety of camera techniques - angles, movements etc
- Shoot material appropriate to task and purpose
- Manipulate mise-en-scene - setting, lighting, props, costume, make up etc
- Edit to create meaning and effect
- Combine sound and vision - lip syncing, editing to pace of track etc
I have looked at previous students final videos and noticed things that have let them down which could have got those a few extra marks. One being shot composition, a mid shot used was steady but cut the top of the performers head off which made the shot look unprofessional and not very well planned. Also the ability to hold a steady shot was something that caught a few previous students out, one instance was when zooming in the zoom was jerking and wasn't smooth at all, the other was a pan shot which also jerked a little and would have been much more effective if done smoothly and fluidly.
Costume and setting weren't manipulated in a certain video which let it down slightly, just a field or garden as a background and a simple dress code, jeans and a white t shirt for example would have made such a difference and would have ensured they ticked the box for ability to manipulate mis-en-scene. There were many positive points that I picked up on in the previous students videos, one in particular being lip syncing. I have noticed that just the slightest mistake in the lip syncing is really noticeable and sends the video off track so it is crucial that your character/performer knows the lyrics to the song before hand.
I personally think that the editing of the video to create meaning is crucial, the majority of previous students videos met this criteria and made their videos flow, make sense and really fit with the music and pace of the song.
Digi-pack Brand Identity
Duffy - Rockferry
Duffys Rockferry digi-pack has a continuous feel through the inside and out, giving the impression she is going on a journey. The train tracks, sign post and Duffy herself popping out of a train window give this impression and you may read into it more by thinking the CD is about Duffy going on a mental journey for herself, a journey in her music career. The fact that the digi-pack is in black and white softens the whole appearance and also reflects Duffys personality and also her style of music, blue eyed soul/pop. Duffy appears as a calming, casual and innocent artist as does her music and this is reflected throughout the digi-pack creating a band identity that has linked in with Duffys personality and her music.
Coldplay - Viva la vida
The Coldplays Viva la vida album represents death and war, not just with their artistic, portrait like front cover showing the death of soldiers in what appears a french war but also with their tracks, one track is called 'Death and all his friends'. This links shows a continuity of brand identity following on from the tracks to the digi-pack artwork. The inside of the digi-pack is simply showing the band members in a black and white image, this gives the impression that they are stripped back, honest and raw. Which also is a brand identity which has continued throughout Coldplays career as they have always been a down to earth band.
Duffys Rockferry digi-pack has a continuous feel through the inside and out, giving the impression she is going on a journey. The train tracks, sign post and Duffy herself popping out of a train window give this impression and you may read into it more by thinking the CD is about Duffy going on a mental journey for herself, a journey in her music career. The fact that the digi-pack is in black and white softens the whole appearance and also reflects Duffys personality and also her style of music, blue eyed soul/pop. Duffy appears as a calming, casual and innocent artist as does her music and this is reflected throughout the digi-pack creating a band identity that has linked in with Duffys personality and her music.
Coldplay - Viva la vida
The Coldplays Viva la vida album represents death and war, not just with their artistic, portrait like front cover showing the death of soldiers in what appears a french war but also with their tracks, one track is called 'Death and all his friends'. This links shows a continuity of brand identity following on from the tracks to the digi-pack artwork. The inside of the digi-pack is simply showing the band members in a black and white image, this gives the impression that they are stripped back, honest and raw. Which also is a brand identity which has continued throughout Coldplays career as they have always been a down to earth band.
Rough Ideas That May Change
After listening to Florence and the Machines single 'What the Water Gave Me' and watching some of her other videos I had a brain storm of ideas, looks, settings, props and ideas on how my video could be set out. Although I think these would only work if I was to do a song from Florence and the Machine or something similar. I am also thinking of more pop genres and how the songs and tempo of them would change my ideas and feelings so I am aware that the ideas below will change.
http://www.muzu.tv/gb/florencethemachine/what-the-water-gave-me-music-video/1055212/
http://www.muzu.tv/gb/florencethemachine/what-the-water-gave-me-music-video/1055212/
Character
Want to base character on Florence Welch
Wear flouncy clothes, loose fabric on arms. Could buy fabric myself and sew onto a dress to create flowing movements. My star would be kooky and create lots of shapes with her fluid movement. 
Props
ChandeliersTraditional Bird Cage
Microphone decor
The set should have a very “kitch” look to it with shabby chic ornaments in it.
A fan is crucial to enhance the flowing material.
Possibly a single drum with logo
Backgrounds could be created with wallpaper, could buy a small sample of wallpaper big enough to fill the screen if it was a mid shot for example.
I have a small smoke machine so that would be a great effect to use.
A forest would be good to decorate with ribbons, hang chandeliers off trees and bird cages.
Video Ideas
Looking at what the water gave me video for inspiration along with many other Shots and angles I like
Symmetry
Quick Brainstorm of Ideas
I am aware that these ideas may change but I feel I should document my ideas anyway.
As I can't acces SCRIBD the upload of my ideas will be coming as soon as the site is unblocked.
As I can't acces SCRIBD the upload of my ideas will be coming as soon as the site is unblocked.
Monday, September 19, 2011
Laura Mulveys Theory of the Male Gaze
Laura Mulvey is a British film theorist that believes film audiences have to view women from the perspective of a heterosexual male. Mulvey believes this is why women dance, dress and act in a certain way in the media, because that's supposedly how men want them to act. This occurs most predominately in music videos showing the artists in skimpy outfits with oiled up skin, writhing around doing provocative dance moves. This then portrays to the public that this is what men want and this is what Laura Mulvey believes, she thinks that everything is seen and judged as though it is from a males perspective.
Jennifer Lopezs' 'I'm Into You' video is a good example of the above theory. 0:48 is a prime example of 'doing what men want/are attracted to'.
http://www.youtube.com/watch?v=IgLcQmlN2Xg
Jennifer Lopezs' 'I'm Into You' video is a good example of the above theory. 0:48 is a prime example of 'doing what men want/are attracted to'.
http://www.youtube.com/watch?v=IgLcQmlN2Xg
Goodwins Theory of Six
1. Music videos demonstrate genre characteristics
Goodwin identified that most genres of music had certain traits that appeared in their music videos. For example a dance routine in a pop artists music video or a stage performance from the rock genre. I found that The Saturdays video for 'Up' had a choreographed routine for roughly 70% of the video and Kiss' video for 'I Was Made for Loving You' is an example of a stage performance in a video.
2. There is a relationship between lyrics and visuals
Goodwin noticed a similarity/direct contrast with what is shown in the video and the lyrics of the song. This would be either illustrative, conveying the meaning of the lyrics. Amplifying, repeating or exaggerating an effect, movement or phrase in the song or contradicting, which would be absolutely nothing to do with the lyrics. An example of an illustrative music video is Jessie Js' 'Who's Laughing Now'. The video very closely does what the lyrics say, for instance when the lyrics mimic young girls saying "Oh Jessie we knew you would make it!" young girls are miming those words on the video as if it's them speaking them. An example of an amplifying video is Coldplays' 'The Scientist'. The video plays on the phrase, "lets just go back to the start" by playing the whole video backwards also telling a story backwards. An example of a contradicting video is Bonnie Tylers 'Total Eclipse of the Heart' which has a series of scenes which don't reflect the lyrics in any way.
3. There is a relationship between music and visuals
Goodwin identified that the visuals in the video may be edited in time to the beats or the tempo of the song. Natasha Bedingfields 'These Words' is a good example of this.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may then develop motifs which recur across their work
The need for lots of close ups will show the artist in detail and the close ups are likely to be of an attractive/seductive/sexual part of the body enticing the audience. Examples of recurring motifs are, Michael Jacksons signature moves, for instance his balancing on his toes, JLS' shirt lifting in almost every video and Lady Gagas wacky outfits.
5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
The frequent use of looking into the camera creates a sense of closeness and intimacy between the artist/s and viewer, prompting them to buy their work. It gives a direct approach. When it comes to women in music videos they are directed through a males approach which in most cases they end up dressed in very little and dancing provocatively. Pixie Lotts' 'It's All About Tonight' video is a prime example of this.
6. There is often inter textual reference
Goodwin noticed that sometimes you will recognise the lyrics or visuals referring to another text within it. For instance Madonna's 'Material Girl' was inspired by Marilyn Monroe's 'Diamonds Are a Girls Best Friend' from the 1953 film 'Gentlemen Prefer Blondes'.
Goodwin identified that most genres of music had certain traits that appeared in their music videos. For example a dance routine in a pop artists music video or a stage performance from the rock genre. I found that The Saturdays video for 'Up' had a choreographed routine for roughly 70% of the video and Kiss' video for 'I Was Made for Loving You' is an example of a stage performance in a video.
2. There is a relationship between lyrics and visuals
Goodwin noticed a similarity/direct contrast with what is shown in the video and the lyrics of the song. This would be either illustrative, conveying the meaning of the lyrics. Amplifying, repeating or exaggerating an effect, movement or phrase in the song or contradicting, which would be absolutely nothing to do with the lyrics. An example of an illustrative music video is Jessie Js' 'Who's Laughing Now'. The video very closely does what the lyrics say, for instance when the lyrics mimic young girls saying "Oh Jessie we knew you would make it!" young girls are miming those words on the video as if it's them speaking them. An example of an amplifying video is Coldplays' 'The Scientist'. The video plays on the phrase, "lets just go back to the start" by playing the whole video backwards also telling a story backwards. An example of a contradicting video is Bonnie Tylers 'Total Eclipse of the Heart' which has a series of scenes which don't reflect the lyrics in any way.
3. There is a relationship between music and visuals
Goodwin identified that the visuals in the video may be edited in time to the beats or the tempo of the song. Natasha Bedingfields 'These Words' is a good example of this.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may then develop motifs which recur across their work
The need for lots of close ups will show the artist in detail and the close ups are likely to be of an attractive/seductive/sexual part of the body enticing the audience. Examples of recurring motifs are, Michael Jacksons signature moves, for instance his balancing on his toes, JLS' shirt lifting in almost every video and Lady Gagas wacky outfits.
5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
The frequent use of looking into the camera creates a sense of closeness and intimacy between the artist/s and viewer, prompting them to buy their work. It gives a direct approach. When it comes to women in music videos they are directed through a males approach which in most cases they end up dressed in very little and dancing provocatively. Pixie Lotts' 'It's All About Tonight' video is a prime example of this.
6. There is often inter textual reference
Goodwin noticed that sometimes you will recognise the lyrics or visuals referring to another text within it. For instance Madonna's 'Material Girl' was inspired by Marilyn Monroe's 'Diamonds Are a Girls Best Friend' from the 1953 film 'Gentlemen Prefer Blondes'.
Examples of The Various Types of Videos
The Abstract Video
http://www.youtube.com/watch?v=lcOxhH8N3Bo&ob=av3e
http://www.youtube.com/results?search_query=bonnie+tyler+total+eclipse+of+the+heart+literal+version&aq=2&oq=bonnie+tyler+tot
I have only linked one video as an example of an abstract video as I struggled to find another. The video I have linked is Bonnie Tylers 'Total Eclipse of the Heart'. This video is known for it's abstract approach and lack of meaning. The images, scenes shown have nothing to do with the lyrics in the song what so ever and to show this I have also left a link to the literal version of the song which has been made to show just how abstract the video is!
http://www.youtube.com/watch?v=lcOxhH8N3Bo&ob=av3e
http://www.youtube.com/results?search_query=bonnie+tyler+total+eclipse+of+the+heart+literal+version&aq=2&oq=bonnie+tyler+tot
I have only linked one video as an example of an abstract video as I struggled to find another. The video I have linked is Bonnie Tylers 'Total Eclipse of the Heart'. This video is known for it's abstract approach and lack of meaning. The images, scenes shown have nothing to do with the lyrics in the song what so ever and to show this I have also left a link to the literal version of the song which has been made to show just how abstract the video is!
Examples of The Various Types of Videos
The Performance Video
http://www.youtube.com/watch?v=4m1EFMoRFvY&ob=av3n
http://www.youtube.com/watch?v=PULdPep_xfs
I have linked Ellie Gouldings 'Starry Eyed' and Beyonces 'Single Ladies' video as examples of performance videos. Although both are performance videos they are vastly different, for instance in the 'Single Ladies' video a static camera shot is used throughout the majority of the video with only two panning shots. The video is very simple yet effective with the use of a fast pace dance routine and Beyonce miming throughout the whole video. On the other hand Ellie Gouldings 'Starry Eyed' video uses a range of different camera shots and cuts from Ellie to gymnasts/dancer. A lot of special effects are used as are various locations and outfit changes. In comparison Ellie Gouldings video is much more complex than Beyonces' yet the simplest of the videos became hugely popular worldwide. This shows that although both are performance videos they can be created in very contrasting ways and you don't necessarily need special effects, locations and costume changes to make a video good.
http://www.youtube.com/watch?v=4m1EFMoRFvY&ob=av3n
http://www.youtube.com/watch?v=PULdPep_xfs
I have linked Ellie Gouldings 'Starry Eyed' and Beyonces 'Single Ladies' video as examples of performance videos. Although both are performance videos they are vastly different, for instance in the 'Single Ladies' video a static camera shot is used throughout the majority of the video with only two panning shots. The video is very simple yet effective with the use of a fast pace dance routine and Beyonce miming throughout the whole video. On the other hand Ellie Gouldings 'Starry Eyed' video uses a range of different camera shots and cuts from Ellie to gymnasts/dancer. A lot of special effects are used as are various locations and outfit changes. In comparison Ellie Gouldings video is much more complex than Beyonces' yet the simplest of the videos became hugely popular worldwide. This shows that although both are performance videos they can be created in very contrasting ways and you don't necessarily need special effects, locations and costume changes to make a video good.
Examples of The Various Types of Videos
The Narrative Video
http://www.youtube.com/watch?v=FHp2KgyQUFk&ob=av2e
http://www.youtube.com/watch?v=KsxSxF3JKeU&ob=av2e
I have chosen to link Beyonces' 'Best thing i never had' video and Jessie Js' 'Whos laughing now' video as both tell a story that fits with the lyrics. Jessie J's pretty much tells the story of the song word for word where as Beyonces' video has expanded on the lyrics and created a jilted at the alter scenario even though the lyrics to the song never imply there was a marriage just the end of a relationship. Jessie J's lyrics tell the story of how she was bullied and looked down on as a child in school, yet all the bullies never made it as big as she has and also how they're willing to be fake towards her in order for a 'claim to fame'. The video really reflects everything in the lyrics, the use of the young girl posing as younger Jessie is really effective and allows you to follow the story.
http://www.youtube.com/watch?v=FHp2KgyQUFk&ob=av2e
http://www.youtube.com/watch?v=KsxSxF3JKeU&ob=av2e
I have chosen to link Beyonces' 'Best thing i never had' video and Jessie Js' 'Whos laughing now' video as both tell a story that fits with the lyrics. Jessie J's pretty much tells the story of the song word for word where as Beyonces' video has expanded on the lyrics and created a jilted at the alter scenario even though the lyrics to the song never imply there was a marriage just the end of a relationship. Jessie J's lyrics tell the story of how she was bullied and looked down on as a child in school, yet all the bullies never made it as big as she has and also how they're willing to be fake towards her in order for a 'claim to fame'. The video really reflects everything in the lyrics, the use of the young girl posing as younger Jessie is really effective and allows you to follow the story.
Thursday, September 8, 2011
Various Types of Videos
We have been talking about the various types of music videos made and have learnt that there is three main types of music videos.
The Narrative Video
Suited to most genres of music. Narrative videos rarely have anything to do with the subject of the song.
The Narrative Video
Suited to most genres of music. Narrative videos rarely have anything to do with the subject of the song.
Are figurative rather than a literal version of the song.
Usually adopt something unique, for instance Coldplay's 'The Scientist' told a story backwards or A-Ha's 'Take On Me' told through a story in a moving comic book.
The Performance Video
Performance videos are usually made by pop or rock bands. A performance video is where the focus is on the performers either as a group or solo artists or even as a dance routine with backing dancers.
Performance videos are the most common as they are the easiest to make and don't require much planning.
The Abstract Video
Abstract videos are very deteached from the lyrics and meaning of the song, there is usually a series of random images or film made to fit the tempo of the music. Abstract videos fit the majority of music genres but particularly the less mainstream or 'abstract' genres.
All Music Videos All record labels require a certain amount of intimacy between the 'star/s' and the audience to creat a feeling of closeness and connection. This may be in the form of a close up of the 'star' looking into the camera as if they are looking at you the viewer.
Intertextuality is also very common amongst music videos with them referencing other forms of media, other music videos and parodying real life. Now that I have an understanding into the various types of videos I know what to look for when researching. It will help be understand what they have done and why and I could also think about merging video types into each other.
The Performance Video
Performance videos are usually made by pop or rock bands. A performance video is where the focus is on the performers either as a group or solo artists or even as a dance routine with backing dancers.
Performance videos are the most common as they are the easiest to make and don't require much planning.
The Abstract Video
Abstract videos are very deteached from the lyrics and meaning of the song, there is usually a series of random images or film made to fit the tempo of the music. Abstract videos fit the majority of music genres but particularly the less mainstream or 'abstract' genres.
All Music Videos All record labels require a certain amount of intimacy between the 'star/s' and the audience to creat a feeling of closeness and connection. This may be in the form of a close up of the 'star' looking into the camera as if they are looking at you the viewer.
Intertextuality is also very common amongst music videos with them referencing other forms of media, other music videos and parodying real life. Now that I have an understanding into the various types of videos I know what to look for when researching. It will help be understand what they have done and why and I could also think about merging video types into each other.
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Wednesday, September 7, 2011
First Task
We have now been set our first task of year 13, to create a music video. The video must either be to a song that is over five years old or to a song that hasn't had a video released yet.
The advanced portfolio will be made up as follows:
• A music promotional video - worth up to 40 marks.
• A cover for a digipack CD/DVD release of an album from the same artist, worth up to 10 marks. A music promotional video - worth up to 40 marks.
• A magazine advert publicising the release of the digipack, worth up to 10 marks.
• A research and planning portfolio that will be done through your blog, worth up to 20 marks.
• An eveluation, done as a filmed PowerPoint presentation, uploaded to y our blog, worth up to 20 marks.
Throughout the process we will be researching music videos, finding out what is conventional/unconventional, what effects are commonly used and so on. We will have to plan every detail of our video from what movements we want for each second to what props and effects we want to use.
The advanced portfolio will be made up as follows:
• A music promotional video - worth up to 40 marks.
• A cover for a digipack CD/DVD release of an album from the same artist, worth up to 10 marks. A music promotional video - worth up to 40 marks.
• A magazine advert publicising the release of the digipack, worth up to 10 marks.
• A research and planning portfolio that will be done through your blog, worth up to 20 marks.
• An eveluation, done as a filmed PowerPoint presentation, uploaded to y our blog, worth up to 20 marks.
Throughout the process we will be researching music videos, finding out what is conventional/unconventional, what effects are commonly used and so on. We will have to plan every detail of our video from what movements we want for each second to what props and effects we want to use.
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