Duffys Rockferry digi-pack has a continuous feel through the inside and out, giving the impression she is going on a journey. The train tracks, sign post and Duffy herself popping out of a train window give this impression and you may read into it more by thinking the CD is about Duffy going on a mental journey for herself, a journey in her music career. The fact that the digi-pack is in black and white softens the whole appearance and also reflects Duffys personality and also her style of music, blue eyed soul/pop. Duffy appears as a calming, casual and innocent artist as does her music and this is reflected throughout the digi-pack creating a band identity that has linked in with Duffys personality and her music.
Coldplay - Viva la vida
The Coldplays Viva la vida album represents death and war, not just with their artistic, portrait like front cover showing the death of soldiers in what appears a french war but also with their tracks, one track is called 'Death and all his friends'. This links shows a continuity of brand identity following on from the tracks to the digi-pack artwork. The inside of the digi-pack is simply showing the band members in a black and white image, this gives the impression that they are stripped back, honest and raw. Which also is a brand identity which has continued throughout Coldplays career as they have always been a down to earth band.
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