Laura Mulvey is a British film theorist that believes film audiences have to view women from the perspective of a heterosexual male. Mulvey believes this is why women dance, dress and act in a certain way in the media, because that's supposedly how men want them to act. This occurs most predominately in music videos showing the artists in skimpy outfits with oiled up skin, writhing around doing provocative dance moves. This then portrays to the public that this is what men want and this is what Laura Mulvey believes, she thinks that everything is seen and judged as though it is from a males perspective.
Jennifer Lopezs' 'I'm Into You' video is a good example of the above theory. 0:48 is a prime example of 'doing what men want/are attracted to'.
http://www.youtube.com/watch?v=IgLcQmlN2Xg
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