Criteria for Assessment of Video

This is the criteria for assessment of our music video and what we have to work towards to gain maximum marks. When creating my music video I will use this criteria as a tick list so I can ensure I have everything in my video that will make it a success.  

• Ability to construct and hold a steady shot when necessary
• Use a variety of camera techniques - angles, movements etc
• Shoot material appropriate to task and purpose
• Manipulate mise-en-scene - setting, lighting, props, costume, make up etc
• Edit to create meaning and effect
• Combine sound and vision - lip syncing, editing to pace of track etc

I have looked at previous students final videos and noticed things that have let them down which could have got those a few extra marks. One being shot composition, a mid shot used was steady but cut the top of the performers head off which made the shot look unprofessional and not very well planned. Also the ability to hold a steady shot was something that caught a few previous students out, one instance was when zooming in the zoom was jerking and wasn't smooth at all, the other was a pan shot which also jerked a little and would have been much more effective if done smoothly and fluidly.

Costume and setting weren't manipulated in a certain video which let it down slightly, just a field or garden as a background and  a simple dress code, jeans and a white t shirt for example would have made such a difference and would have ensured they ticked the box for ability to manipulate mis-en-scene. There were many positive points that I picked up on in the previous students videos, one in particular being lip syncing. I have noticed that just the slightest mistake in the lip syncing is really noticeable and sends the video off track so it is crucial that your character/performer knows the lyrics to the song before hand. 

I personally think that the editing of the video to create meaning is crucial, the majority of previous students videos met this criteria and made their videos flow, make sense and really fit with the music and pace of the song.