The Performance Video
http://www.youtube.com/watch?v=4m1EFMoRFvY&ob=av3n
http://www.youtube.com/watch?v=PULdPep_xfs
I have linked Ellie Gouldings 'Starry Eyed' and Beyonces 'Single Ladies' video as examples of performance videos. Although both are performance videos they are vastly different, for instance in the 'Single Ladies' video a static camera shot is used throughout the majority of the video with only two panning shots. The video is very simple yet effective with the use of a fast pace dance routine and Beyonce miming throughout the whole video. On the other hand Ellie Gouldings 'Starry Eyed' video uses a range of different camera shots and cuts from Ellie to gymnasts/dancer. A lot of special effects are used as are various locations and outfit changes. In comparison Ellie Gouldings video is much more complex than Beyonces' yet the simplest of the videos became hugely popular worldwide. This shows that although both are performance videos they can be created in very contrasting ways and you don't necessarily need special effects, locations and costume changes to make a video good.
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