Florence and the Machine Gig

On March the 15th I went to see Florence and the Machine in her first UK Arena tour. As I have previously researched her brand identity and website etc I thought it would be appropriate to take pictures at the gig and show how her brand identity from her first and second album was continued to her tour. I took pitures of the set and noticed how the set was art deco style boards made to look like windows with lights shining through the back changing the colours now and then. Like on her official website the lighting changed through a number of pastel colours continuing the brand identity of her second album and website. I also noticed when Florence performed songs from her first album 'Lungs' the projection onto the art deco window board changed to the image of lungs featured on her first album, the lungs also pulsed as if they were breathing. This was also a continuation of brand identity throughout her albums and websites. Below are the images to show how the set and lighting changed throughout the gig.

 The image below shows the lungs projected onto the windows, this is when Florence performed a song from her previous album 'Lungs'

Art deco design to add some variation

 Pastel colours