What I Have and Haven't Done

This was my to do list that I created at the start of the course, the bold text shows what I've done so far and the text that isn't bold is what I'm going to try and get done in the next two weeks.

Blog some research on the three main types of videos

Find a video for each of those and say how it uses the features

Blog some research on goodwins theory of six

Find videos that use those theories

Laura mulvey look at her theory of the male gaze

Find a video that supports her theories.

Digipak covers, upload one or two do an analysis of how it creates brand identity.

See how another students work meets the criteria, then show me how I’m going to make mine fit criteria for A grade

Upload videos you personally like say how you like it, what shots are good

PLANNING

Research into existing music videos, styles and theories

Research into brand identity – looking at video, digi pack, website, Florence, kitch look and feel. Cohesion, links between vid, digi and web, how do they work together. Upload image of website and others.

Annotate a few Florence songs then make a questionnaire for audience saying I’ve chosen all Florence songs which one is best, write ideas for videos under each song get them to choose the best idea.

Then choose song

Audience research……

Get audience to annotate, what do they see, what do the lyrics make them feel? This will help with ideas.

Annotate the lyrics, what they mean to you, ideas added as well, what images jump out at you from that line, what do you see in your head from that chorus?

Questionnaire, pace, costume, person, setting what do they see the person wearing, where do they see them being

Selection of mood boards, three different mood boards, one for camera angles, settings and locations and one for other mis en scene aspects, (costume and make up).

Once got mood boards together take to audience, get them to tick their choices of what they think will go with the song and what is best suited.

Storyboard video.

Can draw

Take photo story board with actors

Google images kind of images and poses she wanted and made from that

Storyboard first 30 seconds – 1min

Storyboard includes elements of camera and character movements, write if camera zooms in or pans, character jumps up and down make sure you say!

Plan how I am going to create my own brand identity, feel of song, how you think the artist would look, rock, pop. Am I going to show it through colours, costume, shots, and settings?

Styles and genre of the song will influence video and brand identity.