Digi Pack Progress

As I have now got the front and back images decided I can start adding fonts and text. I will create three or four version of my digi pack with different fonts and text sizes to see which I prefer and also which my audience prefers.

Feedback

I have received feedback from my target audience about which images out of the three they think work best with each other for the digi pack. Five out of six said that they felt the second slide had a sense of continuity and brand identity to it. Therefor this is my final decision to use these two images. I am going to use the image of the arist as my front cover and the image of the water and food colouring as one of the images inside my digi pack. I am hoping to create another similar image but with a different colour.

Images Together

Images together

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These are the images put together the green image would be for one of the inside omages and the artist for the front cover. I have emailed this presentation to six members of my target audience to ask their opinion on which they feel work well together.

Digi Pack Continuity

After putting the two images (that the audience decided I should use) together I felt that there was a lack of continuity to my digi pack. The front cover is washed out and dream like whereas the back image is bright and vibrant. I feel that these images don't match up very well and don't create a brand identity. The vast majority of digi packs I have looked at have this sense of continuity I am looking for. For instance, Coldplay - Viva La Diva, Duffy - Rockerferry and Damien Rice - O. So I have put the various images together to show the contrast or continuity between the different edits. I will upload the images and email them to a bunch of my target audience to ask their opinion.

Digi Pack - Next Step

I am now going to experiment with layouts and fonts for the front and back of my digi pack. I will upload my progress.

Second Email

I sent out the second email a few days ago asking my audience which image out of the two should be on the front of my digi pack. I received the replys today and five out of 7 said that they think the image of the artist should be on the front of the digi pack. I think this will work well as the front cover is usually what catches the audiences eye and the artist is easily recognisable. It will also back up Goodwins theory making that connection between artist and audience.

Replys

I have received messages back from my first email about the image preferences. The majority vote was for the pictures below to be used.