Song

I have now slowed the song down to almost double time so if I do choose to film some fast pace scenes I can use the slower song for Stacey to mime to. Then when I speed the video up to normal time the people in the background will look like they're zooming past whilst Stacey is in normal time. 

Organisation

I have now sent the lyrics to Stacey and we have arranged for her to bring in some clothes and accessories that she thinks will be appropriate for the video.

Casting

Since I decided what song I was doing I've had one person in mind to play 'Summer Thor' (my main character). I have now officially asked Stacey Hartley if she will play my character and she has agreed. Stacey is the only person that I can envisage being able to create the movements I want, act and mime without feeling self conscious.  Now I have my main character cast I need to arrange clothes that will suit and fit her. 

Camera Shots

I am currently looking at videos that create a similar feel to that I am trying to create in my own video and taking note of camera shots, transitions and camera work. I will then annotate the shots and say why I feel they will work or add meaning to my music video. 

Costume and Make Up

This is the plan for costumes and make up for the video, I am hoping to have £10 as my budget when it comes to buying extra things I don't already have, for instance; flowers, jewelry. Part 1 and 2 represent the costume changes as the video goes on. 

Part 1

Costume Wish List

Light beige chiffon dress/long top (possibly have material attatched)

Pearl earrings

Pearl bracelet

Costume ring

Bare feet

Head band

Ankle chain

Make up

Light foundation

Brown eye make up

Soft mascara

Pink blusher

Pale pink or brown lipstick

Nude nail varnish

Part 2

Costume Wish List

Lace or black dress with black net attached

Black/red earrings

Black/red bracelet

Beaded necklace

Make up

Smokey eyes

Big dark false eyelashes (on bottom lashes as well)

Red lipstick (smudged gradually)

Red/ black nail varnish

Deep pink blusher

Research on Past Florence and the Machine Videos

I have decided to research some past Florence and the Machine videos as I think it may help me with ideas for camera shots, camera angles, shot composition, character direction/movement and character personality.
I looked at Rabbit Heart, Dog Days and Shake It Out. The points below are things I felt were important and common amongst the videos.
All videos showed;  

• A performance and narrative element
• Special effects
• Emphasis on Florences individual style
• Costume control of all characters
• Controlled set design
• Some abstract scenes
• Suited video tempo to the tempo of the song
• Another world, almost fairy tale world, very flamboyant
• Glamorous

These brief points are helpful not just for my video but also when it comes to brand identity. I will have to think about how I am going to continue my brand identity through my video, to my digi-pack, onto my website and advert. If I look back on these points and my previous post about brand identity I will be able to ensure I have a good idea of how I will keep up my brand identity.

Final Video Guide

These are now my final guides and ideas that I will build on for my video. At the moment they are just bullet points and brief ideas so I can then come up with camera shots to go with them when story boarding my video.

The video will follow a rough story line about a woman who has woken up to realise she is invisible to others; this is played on very briefly in the first verse. It then goes onto irrelevant scenes that may be seen as slightly abstract showing her prancing around, throwing flowers about etc.

In the final part of the song the woman is shown to go crazy and get drunker and drunker until she smashes a room up smashing plates and ornaments.

The video will end with her falling onto the bed in slow motion zooming out from a high angle shot.

The song will show a woman that is in a "dreaming state", she is invisible to people

Scenes will show her in real time miming the lyrics whilst everyone around her is in fast forward.



These are ideas I jotted down to make sure I remember them when story boarding and filming.

Love story, performer in woods flickers back to couple spinning playing.

Letters on the wall

Start off normal outfit then darker crazy

Show her smoking but play it backwards

Show her dancing with a masked man then cut to her dancing alone but in the same position, this will make it look like the man has just disappeared

Close ups on hands and floaty material

Show her spinning in slow motion

Drinking