Earlier on in my research into brand identity I looked at Florences' website, this was just before the release of her second album Ceremonials. Her website was then based around her first album release 'Lungs' continuing the brand identity of the lungs design overlayed onto her chest, and general eery house style.
The site then had a link to the 'Ceremonials' page which was an all black page with just the Ceremonials album cover and release date on. This was a great way to give fans and sneak peak into her new brand identity and advertise when the album was available for download and to buy.
Now the Ceremonials album is released Florences' site has had a brand identity overhaul. Throughout many of Florence's performances since the release of her second album tall windows have been a running theme, almost like church windows with white angelic lighting and dancers in soft floating dresses with contemporary choreography.
Whereas Florence has portrayed a very strong, yet still elegant woman in her performances. She seems to have replaced her old fancy, floaty ways to a more controlled, power on stage and I think this is all very cleverly linked in with the brand identity through her Ceremonials album and website. I have noticed that the Florence and the Machine title has stayed the same from the start as with the majority of artists, this gives the audience a sense of familiarity.
The brand identity from performances, personality, tracks and the album is all reflected on the official website. For instance the windows on the home page http://florenceandthemachine.net/ frame the page changing to pastel purples, green and yellow also changing images to coincide with the colours. This gives the page a sense of continuity throughout.
The home page also shows links to Florences recent events/appearances and a window showing the official video for her single 'No' as well as ten main links to other pages on the site. They are as follows; Home, news, blog, about, media, video, gallery, live, sign up, flotique and members.
I have had a look at each page and although the information and topic changes on each page the exterior design stays exactly the same. This is a simple yet effective way of continuing the House style throughout the website and could potentially be an idea for my website as I wont have to create an image for each page I will simply just have to create an interesting continuous brand identity to carry on throughout the pages.
I have decided to do some research on musicians/bands official web pages, this will ensure that I know what the most important links are to include on the website, what most home pages look like, how they continue brand identity etc.
I have chosen to look at Florence and the Machines official website and also Kate Bushs'. I have chosen these two artists as Florence is very similar to my artist and both Kate and Florence have an eccentric style both through their music, style and brand identity.
http://florenceandthemachine.net/
http://www.katebush.com/home
To do list;
Find a suitable font for my artist that suits her brand identity and house style
Use editing software to edit interior images making the second image the same as the first
Research the interiors of digi packs to find out what I could put in there other than images, what text etc
I have almost completed the exterior of my digi pack, all I have to do now is find a suitable font to use as my artists brand identity. I researched this in November and found it really hard to find a font that I thought suited "Summer Thor" but this will be my next task so I can get my digi pack complete. I am unable to upload an image of my progress so far but I will attempt again next lesson.
I have decided to use the image of water for the back cover of my digi pack as it has a sense of continuity from the front cover. The two images of the bowl and food colouring will then also fit together nicely for the interior of my digi pack as they are the exact oppostire of each other.
As I can not access the site used to create the websites I will continue work on my digi pack. When I was previously having problems with the computer software in november I began drafts for my digi pack and also took images. This is all shown earlier on in my blog.
I have finished my video but may decide to change some things about it after I have gathered some audience opinions. For now I am going to be focusing on getting my website done.
