What I Have and Haven't Done

This was my to do list that I created at the start of the course, the bold text shows what I've done so far and the text that isn't bold is what I'm going to try and get done in the next two weeks.

Blog some research on the three main types of videos

Find a video for each of those and say how it uses the features

Blog some research on goodwins theory of six

Find videos that use those theories

Laura mulvey look at her theory of the male gaze

Find a video that supports her theories.

Digipak covers, upload one or two do an analysis of how it creates brand identity.

See how another students work meets the criteria, then show me how I’m going to make mine fit criteria for A grade

Upload videos you personally like say how you like it, what shots are good

PLANNING

Research into existing music videos, styles and theories

Research into brand identity – looking at video, digi pack, website, Florence, kitch look and feel. Cohesion, links between vid, digi and web, how do they work together. Upload image of website and others.

Annotate a few Florence songs then make a questionnaire for audience saying I’ve chosen all Florence songs which one is best, write ideas for videos under each song get them to choose the best idea.

Then choose song

Audience research……

Get audience to annotate, what do they see, what do the lyrics make them feel? This will help with ideas.

Annotate the lyrics, what they mean to you, ideas added as well, what images jump out at you from that line, what do you see in your head from that chorus?

Questionnaire, pace, costume, person, setting what do they see the person wearing, where do they see them being

Selection of mood boards, three different mood boards, one for camera angles, settings and locations and one for other mis en scene aspects, (costume and make up).

Once got mood boards together take to audience, get them to tick their choices of what they think will go with the song and what is best suited.

Storyboard video.

Can draw

Take photo story board with actors

Google images kind of images and poses she wanted and made from that

Storyboard first 30 seconds – 1min

Storyboard includes elements of camera and character movements, write if camera zooms in or pans, character jumps up and down make sure you say!

Plan how I am going to create my own brand identity, feel of song, how you think the artist would look, rock, pop. Am I going to show it through colours, costume, shots, and settings?

Styles and genre of the song will influence video and brand identity.

Results for Names

These are the results I got after asking ten members of my target audience to choose a name that they thought would fit my artist best.


Star Thor - 0
Ivy Thor - 1
Moone Thor - 0
Wynter Thor - 1
Summer Thor - 4
Blair Thor - 0
Quinn Thor - 3


It is obvious that Summer Thor was the most popular name and as the audiences opinion is crucial I will call my artist this.

Audience Research - Artists Names

I have created these various, unusual names to ask my audiences opinion on which they think would suit my artist and her style most.

Star Thor
Ivy Thor
Moone Thor
Wynter Thor
Summer Thor
Blair Thor
Quinn Thor

Email to Universal Music Group

I sent this email to the Universal Music Group requesting permission to use my chosen song. I sent it to the following address; umpg.licensing@umusic.com

To Whom It May Concern,

I am a student at a school on the East Coast of Yorkshire and part of my A-Level Media Coursework is to produce a music video, CD cover and website for a band or artist.  After considering several options, I have decided on the song 'Blinding' by Florence and the Machine.

I would like to request permission to use this track for my coursework.  Please rest assured that the track will only be used for academic purposes and no commercial gain will be sought from it.

I would appreciate a swift response from you either way on this issue, in order that I may continue with my coursework.

Yours,

Megan West

Mood Board Results

I have asked ten members of my target audience their opinions on what they think I should do when it comes to my costume, colours etc. I have shown examples of two very different approaches and asked them to either choose which they think would suit the song best or do they think it would work well if I used both styles and had a costume change in the video. These are the results I got;
Six members of the target audience I asked said that they think the costume change would be effective If used gradually.
Two members of the target audience said Style 1 would suit the song and artist better and the remaining two said that Styl2 two would be much more suitable.
As the overall outcome of my results sways towards using both styles 1 and 2 this is what I will do when controlling mis en scene in my video as the majority of the target audience clearly will prefer this.

Mood Boards

Mood boards

View more presentations from 99westwellm.

Questionnaire Results

I have now gathered the results to my questionnaire and they are as follows;

It was a close call between songs 'Howl' and 'Blinding' but 'Blinding' got one extra vote so that decided my song for me!

For the other songs chosen on my questionnaire  ideas were suggested, for instance; 'Howl', the audience saw the song as being about a woman turning evil or into a werewolf, many of them suggested she has a wolf like costume with fur hoods/coats. Another suggestion was for 'Bird Song', they suggested a

I literally show the video doing what the lyrics say, for example showing feathers coming out of her mouth and her putting a bird in a pan (a fake one obviously). But I chose to take a suggestion for 'Blinding' from one member of my target audience and mix it with my story line for the song. Her ideas were that the song was about a girl that was sleeping or in a state whilst everyone else around her was living life. For instance you could have her and a group of friends socialising in a bar/pub and show them socialising around her yet she is sat with a blank expression just miming the lyrics. This Will emphasise the fact that she is "out of it". I have decided to combine this with an idea of my own and I will blog the final story line in the next week or so.
The majority of people I asked said that they would like to see both a performance and narrative element  in the video and the majority also said they would have the singer/character in floaty light clothing and dark colours. So I will try tie this in when writing my story line. Dark rooms and a church setting occurred when I asked my audience what locations they thought would be best and a depressing tension building vibe should be created throughout the video.
I asked my audience if there was any lyrics that stood out for them in their chosen song and for those who chose 'Blinding', one chose "my eyes flew open", another chose "it was you who held me under" and my other favorite line that was chosen was "no more dreaming". I will take these lyrics into consideration when thinking about my final story line and story board. I also questioned my audience on camera angles that they think would be necessary in my video and the majority of them said that close ups of facial expressions to show emotion would work and also close up of the body parts mentioned in the song. 
My questionnaire results have really helped me and will help me greatly when it comes to story boarding and filming my video as I will take the audiences opinions and preferences into consideration.