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DigiPack Complete

I have now completed my digi pack, interior and exterior. I cam across some problems when it came to the interior images. I was originally going to use one red food colouring image and one green, although I really like the effect I used to the green image and couldn't make the red image exactly the same for the opposite side. I looked at other digi packs interiors and noticed that many are one landscape image so I didn't see why I couldn't mirror my edited image onto the opposite side. Below are the finished results.

Website 99% Finished

This is my website as a finished product; www.summerthor.webeden.co.uk

I have one small upload of my video to do onto my home page, I have the video link set up and ready although I am going to make a small change to my video and upload it when this is completed.

I have tried to incorporate the conventions of artists website I noticed when researching. For instance; having a 'Log In' page is a conventional way of ensuring the audience can connect with the artist and get 'insider' news and gossip. This makes the members feel exclusive and as if they are on a personal level to the star, aka Summer Thor.
I have also brought in some other media platforms being, youtube, facebook and a twitter box. These social networking sites and online video sites create a vast spread of advertisement and consumption for Summer Thors work.

I feel conventions like these along with others help make my website 'part of the group'. It fits in with the traditional artists sites yet has a quirky, characteristic touch that shines through with Summer Thors brand identity.

Deadlines

We have been reminded that the dealine for our coursework is now creeping up for a week tomorrow (friday 11th of May).
I have consturcted a list of things I have to do within the next week;
edit images for interior of digi pack

finish the 'gig' page on my website
http://www.summerthor.webeden.co.uk/

Write the evaluation

(if I have time I am also hoping to add another shot in the last minute of my music video to break up the shots)

Audience Opinions

I have gathered 6 members of my target audience to watch my music video and give me some feedback of some last minute edits I could do before submiting it with my coursework.
The majority of the audience said that the last minute of the video contains too many lip and face close ups. I have decided to break this up a little with some more shots of the field and running shots. I am going to add these shots after I have finished my digi pack and website.

I am having problems logging onto my site again today so I am going to finish my website on my home computer as soon as possible. I have decided to add another page to my website just to give it more depth and information. I am adding a 'Gigs' page to my website and adding all of 'Summer Thors' live events to the page, if possible I am going to put an option to buy tickets next to the date. Other than the website all I have to do now is edit the two images for the interior of my digi pack and complete my evaluation.

Merchandise

Above is one of the t shirts I have created for my merchandise. I chose to use the digi pack cover as I noticed many other atrists had as it promotes the new album and continues brand identity.

Progress on Website

I have now finished uploading the edited images onto my 'Gallery' page apart from one which will not upload at this moment in time for some reason. I will give this another go tomorrow and see if it works. I am now moving on to my 'Shop' page and looking at what type of merchandise I can create for the public to buy. I have researched artists merchandise pages http://flotique.florenceandthemachine.net/Store/DisplayFeatured.html    and found that t-shirts are the most common merchandise for sale, along with deluxe edition Cds'. Jewellery, mugs, tote bags and other items also crop up from time to time. I am going to see how many products I can create online with my images and hopefully put them onto my page as merchandise.

Picture Edits

I have edited a few of my images and added them to my site, I now have to more images to add which I will do within the next few days. I have gathered all images the remaining two just need editing and touching up.
Below is a the new images I have edited and added to my gallery.

Some of the images

These a just a few of the images that I took today... all before editing

Photoshoot

Today I organised a time for Stacey to come to my house for some more photos that I could use for my websites gallery. I needed at least 5 more images for my gallery as at the moment it's looking a bit empty, I think I have got at least 8 images I could use I am now just going to edit them and make then look a bit more professional and interesting.

I put Stacey in the dress we used when filming the video for the shoot as it show continuity and can be tagged as a behind the scenes shoot. I also used a hat of my own for the shoot as it is unusual yet very on trend at the moment. I used a variation of backgrounds, using a white wall, landscape wallpaper and the field we used to film in. I am hoping this will add some umph to my images and give them an interesting, variety.

Florence and the Machine Gig

On March the 15th I went to see Florence and the Machine in her first UK Arena tour. As I have previously researched her brand identity and website etc I thought it would be appropriate to take pictures at the gig and show how her brand identity from her first and second album was continued to her tour. I took pitures of the set and noticed how the set was art deco style boards made to look like windows with lights shining through the back changing the colours now and then. Like on her official website the lighting changed through a number of pastel colours continuing the brand identity of her second album and website. I also noticed when Florence performed songs from her first album 'Lungs' the projection onto the art deco window board changed to the image of lungs featured on her first album, the lungs also pulsed as if they were breathing. This was also a continuation of brand identity throughout her albums and websites. Below are the images to show how the set and lighting changed throughout the gig.

 The image below shows the lungs projected onto the windows, this is when Florence performed a song from her previous album 'Lungs'

Art deco design to add some variation

 Pastel colours

Last Lesson

In my last lesson I added another post to my blog on my website writing about the gig that 'Summer Thor' had done the previous night. I am trying to keep updates going on 'Summers' gig to make it look like she is updating her website regularly and interacting with the fans, giving them a sense of closeness with the artist. I have now changed the link to facebook from a link saying 'Official Facebook Page' to just the facebook logo. I think this works a lot better as it is a very well known logo and will catch your eye immediately. 

I now have to arrange a photo shoot with Stacey so I can add some more images to my gallery section of my website and also link in the track to the home page and also the video. I will be uploading the video as the very last thing I do out of all my coursework as I may make some changes right up to the deadline. I also have to finish the interior of my digi pack and try and get the two images to work together, if this doesnt work I will take another image and use the same editing effect for them, making it continuous and neat.

Artist Title

Today I have cut out the text I created on webeden for the font of my artists name and put it onto my digi pack. This will now be the font that is always used for Summer Thors name.

Text complete

I have now completed the text on the 'About' page. I took some inspiration from other sites when looking how to structure it and what information to contain. I am happy with the page so far although I may decide to change it at a later date knowing me but for now I shall leave it as it is. Below is a link the the page.
http://www.summerthor.webeden.co.uk/

Changes to Website

I have decided to remove the link to the social networking sites off my home page as the only well known link was facebook. I am going to try and find a way to just connect a link to facebook without having to use the other networking links along side it.

I am now going to have a look at other websites 'About' pages and see what kind of information they include on there as I would like to get the majority of the content written then I can edit around it.

Background and Social Networking

I have figured out how to change text and add images to my website, so far I have changed the title to the artists name and added the same image that is featured on the back of my digi pack onto my site as the background. At a later date I am going to try and make the images just a border around the edges of my page leaving the center black. I think this will give a simple yet effective look.
I have just set up a Twitter Account for my artist,and embedded a HTML onto the home page of my website so I the tweets appear not just on the artists Twitter account but also on the artist website. This will broaden the ways in which fans can connect with 'SummerThor' and give them a sense of closeness knowing what she is up to throughout her days.
Below is a print screen of the link on my home page, you can also see the changed background. These are only the first things I have done on my website so it's still pretty bare.

Website

I have now set up a url for my website
www.summerthor.webeden.co.uk

I am now in the process of playing around with templates and seeing what works.
humanist521 light font

WebEden

After facing problems with the school system when it came to the blocking of useful websites we have finally found one that will work on the school systems. We are having a tutorial lesson for the site on Friday the 2nd of March for which I will unfortunately be absent so I have decided to get on and have a look and play around on the site to see if I can get to grips with it. If not I will seek further help when Mrs Aldridge is free but I'm sure in time I'll pick it up. I will blog my progress with the site once I have had a look.

Crucial Parts

From looking at the two artists sites I have now gained an understanding of what main links are needed on an artists official website.

• Home page
• Gallery
• News
• Log in/sign up
• About

A video link, youtube link and social networking links may also enhance the website.